The Opposite of LoFi

 Journalists and other communication professionals face unique challenges with advances in technology. Media corporations such as Vice Media and Murdoch owned NewsCorp blames Big Tech companies for taking the majority of digital advertising revenues.  Between 2011-2018 Facebook and Google's combined revenue was more than $171.2 billion.                                                                    Photo credit: Denis Charlet/ AFP/Getty Images According to nexttv.com, tech giants such as Facebook and Google together are controlling almost 80% of digital advertising revenue that is locally-focused (Eggerton, 2020). This is a significant shift from just a decade or two ago when journalists and local media agencies handled local ads and tech companies still used traditional media for advertising.  One m...

 Today's brand of journalism has changed dramatically since the public use of the internet but much more so since the advent of social media. As we can see from this chart provided by the Pew Research Center , Americans use of social media has increased greatly in the last 15 years.  Source: Pew Research Center   This number is only expected to go up in the next several years. With that being said journalists need to learn new skills if they want to stay competitive …and employed. New media skills include learning how to read datasets and analytics, photo and video editing software, digital publishing, search engine optimization and online marketing. The training is usually paid for those already working for a media entity. However, for those that consider themselves citizen or independent journalists, training can be somewhat hard and/or expensive. Some companies such as Adobe (which is widely used throughout the media industry and regarded as the standard) have recog...