The Opposite of LoFi

 Journalists and other communication professionals face unique challenges with advances in technology. Media corporations such as Vice Media and Murdoch owned NewsCorp blames Big Tech companies for taking the majority of digital advertising revenues.  Between 2011-2018 Facebook and Google's combined revenue was more than $171.2 billion.                                                                    Photo credit: Denis Charlet/ AFP/Getty Images According to nexttv.com, tech giants such as Facebook and Google together are controlling almost 80% of digital advertising revenue that is locally-focused (Eggerton, 2020). This is a significant shift from just a decade or two ago when journalists and local media agencies handled local ads and tech companies still used traditional media for advertising.  One major problem journalists have with these big tech companies has to do with how they siphon local news to their platforms by aggregating the local news and placing it on their platf

  The Internet of Things has shaped our world in ways we could only imagine a few decades ago. Revenues from the IoT ecosystem are expected to hit $4.3 billion by 2024. So much is connected to the internet that it is difficult to completely go unplugged. Security will always be a concern because as they say nothing online is completely erased. There will always be digital footprints.  These days finding a household not connected to the internet in some way or form would be somewhat uncommon. While most homes may be equipped with smartphones or wi-fi, a growing number of households are almost totally wired into the internet. Thermostats, household appliances, watches, doorbells, and even your lights can all be controlled online without you having to be present. This is all possible with the technology of the Internet of Things (IoT).                                                                         Source: The Telecare Blog        According to an article from IBM, The IoT is the c

SQL injections and DNS attacks are the most common cybersecurity threats to media agencies.                                         Source: Youtube.com/trendmicro Technological advances in mass media and communication have shaped and changed society in many ways. One major way is through cybersecurity. Before 1990 there was no such word as cybersecurity but all of that changed when the internet quickly became a part of people’s lives. According to Salem Press Encyclopedia, only 1% of telecommunication networks sent information over the internet in 1993 (Warnes, 2019). Compare that to the 107 trillion emails sent, or the 255 million websites in 2010. It may come as no surprise that the same year seen 262 billion spam emails sent. Cybersecurity is something we are hearing about more often due in part to large companies and organizations being hacked into. One comes to mind that affected close to 148 million U.S. citizens is when Equifax was hacked in 2017. Many asked how can a company li

  Media and entertainment companies have given the public more options in choosing their entertainment needs.   Streaming content (movies, television shows, music) has grown from being a niche market to mainstream in a short amount of time. It is not uncommon now for people to consume more streaming content rather than broadcast. While broadcast may be cheaper, the choices are severely limited and if you don't catch it while it airs, you are out of luck. The push for more streaming content has led to an increase in demand even before COVID-19 and quarantine life became a reality.  Trends to Watch in 2021 Augmented/virtual reality to become more widely available due to more digital products geared towards AR/VR headgear. Increased personalization with smart devices. Video streaming will continue to increase. Cyber attacks targeting smart devices such as watches, televisions, routers, etc... will rise as more and more of these devices are being used. Many home smart devices have litt