The Opposite of LoFi

 Communication professionals may find writing for digital media having its own set of rules that does not always apply to traditional writing. While the two may have similarities, one cannot be used in place for the other. The usage of bullet points, subheads, and short copy is recommended if you want to engage your audience without making the post too boring. According to sdadata.org there are four primary objectives to writing content online. The four are to inform, educate, entertain and inspire which honestly are not that different in traditional content writing and can also be used when publishing content through a traditional medium. However, other skills such as storytelling, learning search engine optimization and call-to-action requests are specific to digital writing and are considered standard for every post. Source: Visualistan.com For those writers that may not be as skilled in writing digital content, many apps and online services are available to help in improving the

 In this blog post I am exploring how ethics in digital communication is important and why modern communication professionals need to know and understand it.Ethics in the media field is usually defined as a set of principles and practices to follow. H owever it is more than just about being right or wrong. It is about choosing the best outcome for the situation at hand. Digital ethics goes even further and deals with the online communication amongst its users, how the technology is being used and what information is learned.   The Society of Professional Journalists  has a Code of Ethics they recommend for all journalists to follow. While not following them is not against the law, it is certainly frowned upon and will jeopardize your chances of landing employment, it is used so journalists and other media professionals will act responsibly.  Media Ethics Magazine reported that digital manipulation is a growing problem with communication professionals and can have the audience questio

 Today's brand of journalism has changed dramatically since the public use of the internet but much more so since the advent of social media. As we can see from this chart provided by the Pew Research Center , Americans use of social media has increased greatly in the last 15 years.  Source: Pew Research Center   This number is only expected to go up in the next several years. With that being said journalists need to learn new skills if they want to stay competitive …and employed. New media skills include learning how to read datasets and analytics, photo and video editing software, digital publishing, search engine optimization and online marketing. The training is usually paid for those already working for a media entity. However, for those that consider themselves citizen or independent journalists, training can be somewhat hard and/or expensive. Some companies such as Adobe (which is widely used throughout the media industry and regarded as the standard) have recognized this