Technology has shaped how we publish online content
Communication professionals may find writing for digital media having its own set of rules that does not always apply to traditional writing. While the two may have similarities, one cannot be used in place for the other. The usage of bullet points, subheads, and short copy is recommended if you want to engage your audience without making the post too boring. According to sdadata.org there are four primary objectives to writing content online. The four are to inform, educate, entertain and inspire which honestly are not that different in traditional content writing and can also be used when publishing content through a traditional medium. However, other skills such as storytelling, learning search engine optimization and call-to-action requests are specific to digital writing and are considered standard for every post. Source: Visualistan.com For those writers that may not be as skilled in writing digital content, many apps and online services are available to help in improving the