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Showing posts with the label technology

Professional communicators facing major tech/media challenges

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 Journalists and other communication professionals face unique challenges with advances in technology. Media corporations such as Vice Media and Murdoch owned NewsCorp blames Big Tech companies for taking the majority of digital advertising revenues.  Between 2011-2018 Facebook and Google's combined revenue was more than $171.2 billion.                                                                    Photo credit: Denis Charlet/ AFP/Getty Images According to nexttv.com, tech giants such as Facebook and Google together are controlling almost 80% of digital advertising revenue that is locally-focused (Eggerton, 2020). This is a significant shift from just a decade or two ago when journalists and local media agencies handled local ads and tech companies still used traditional media for advertising.  One m...

The Internet of Things (IoT) has shaped mass media and society in ways that were only imaginable 40 years ago.

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  The Internet of Things has shaped our world in ways we could only imagine a few decades ago. Revenues from the IoT ecosystem are expected to hit $4.3 billion by 2024. So much is connected to the internet that it is difficult to completely go unplugged. Security will always be a concern because as they say nothing online is completely erased. There will always be digital footprints.  These days finding a household not connected to the internet in some way or form would be somewhat uncommon. While most homes may be equipped with smartphones or wi-fi, a growing number of households are almost totally wired into the internet. Thermostats, household appliances, watches, doorbells, and even your lights can all be controlled online without you having to be present. This is all possible with the technology of the Internet of Things (IoT).                                ...

Cybersecurity within mass media

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SQL injections and DNS attacks are the most common cybersecurity threats to media agencies.                                         Source: Youtube.com/trendmicro Technological advances in mass media and communication have shaped and changed society in many ways. One major way is through cybersecurity. Before 1990 there was no such word as cybersecurity but all of that changed when the internet quickly became a part of people’s lives. According to Salem Press Encyclopedia, only 1% of telecommunication networks sent information over the internet in 1993 (Warnes, 2019). Compare that to the 107 trillion emails sent, or the 255 million websites in 2010. It may come as no surprise that the same year seen 262 billion spam emails sent. Cybersecurity is something we are hearing about more often due in part to large companies and organizations bein...

Technology has shaped how we publish online content

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 Communication professionals may find writing for digital media having its own set of rules that does not always apply to traditional writing. While the two may have similarities, one cannot be used in place for the other. The usage of bullet points, subheads, and short copy is recommended if you want to engage your audience without making the post too boring. According to sdadata.org there are four primary objectives to writing content online. The four are to inform, educate, entertain and inspire which honestly are not that different in traditional content writing and can also be used when publishing content through a traditional medium. However, other skills such as storytelling, learning search engine optimization and call-to-action requests are specific to digital writing and are considered standard for every post. Source: Visualistan.com For those writers that may not be as skilled in writing digital content, many apps and online services are available to help in improving...

Ethical Issues in Digital Communication

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 In this blog post I am exploring how ethics in digital communication is important and why modern communication professionals need to know and understand it.Ethics in the media field is usually defined as a set of principles and practices to follow. H owever it is more than just about being right or wrong. It is about choosing the best outcome for the situation at hand. Digital ethics goes even further and deals with the online communication amongst its users, how the technology is being used and what information is learned.   The Society of Professional Journalists  has a Code of Ethics they recommend for all journalists to follow. While not following them is not against the law, it is certainly frowned upon and will jeopardize your chances of landing employment, it is used so journalists and other media professionals will act responsibly.  Media Ethics Magazine reported that digital manipulation is a growing problem with communication professionals and ...

Black Is Tech Virtual Conference 2020

  COVID-19 is no match for the Black Is Tech Virtual Conference   2020     Coronavirus has put the world on standstill for several months now with still a lot of uncertainty and little slow down. Earlier this year a number of big tech conferences such as Google I/O , SXSW and Facebook F8 were cancelled due to the global pandemic. Some companies were able to convert their conference to a virtual or online only experience. While, I am deeply saddened this virus has disrupted and taken so many lives, I have found a small silver lining in all of this mess. Cisco , Black Hat and Adobe all placed their conferences online this year and I have found myself able to attend at least part of these conferences. Not only were the conferences free but with them being held online many sessions have been recorded so you can visit them at a later date. The Black Is Tech Virtual Conference is no exception. This year it is being held online courtesy of Hopin.to from Sep...