Technology has shaped how we publish online content

-

 Communication professionals may find writing for digital media having its own set of rules that does not always apply to traditional writing. While the two may have similarities, one cannot be used in place for the other. The usage of bullet points, subheads, and short copy is recommended if you want to engage your audience without making the post too boring. According to sdadata.org there are four primary objectives to writing content online. The four are to inform, educate, entertain and inspire which honestly are not that different in traditional content writing and can also be used when publishing content through a traditional medium. However, other skills such as storytelling, learning search engine optimization and call-to-action requests are specific to digital writing and are considered standard for every post.

Source: Visualistan.com

For those writers that may not be as skilled in writing digital content, many apps and online services are available to help in improving their skills. 

Advances in technology has also emphasized the importance of collaboration amongst those in media. For example, it is pretty common for medium and large sized companies to have several employees involved in publishing online content. Some of these employees could by the UX/UI writer, visual designer, online sales rep or the IT person. With all of those hands in fire so to speak, the work flow can become disorganized very quickly. Learning how to use collaboration tools will save a lot of time and will allow all persons access to the content where everyone can see changes in real time. 



References

Schneider Domm, J. J. (2020, February 10). Writing effectively for online audiences. Retrieved from Sdadata.org: https://www.sdadata.org/digital-evangelism-blog/writing-effectively-for-online-audiences

Visualistan. (2013, October 9). The mind of a digital marketer [Infographic]. Retrieved from Visualistan.com: https://www.visualistan.com/2013/10/the-mind-of-digital-marketer-infographic.html?m=0

 


Comments

Post a Comment

Popular posts from this blog

Professional communicators facing major tech/media challenges

-
Image
 Journalists and other communication professionals face unique challenges with advances in technology. Media corporations such as Vice Media and Murdoch owned NewsCorp blames Big Tech companies for taking the majority of digital advertising revenues.  Between 2011-2018 Facebook and Google's combined revenue was more than $171.2 billion.                                                                    Photo credit: Denis Charlet/ AFP/Getty Images According to nexttv.com, tech giants such as Facebook and Google together are controlling almost 80% of digital advertising revenue that is locally-focused (Eggerton, 2020). This is a significant shift from just a decade or two ago when journalists and local media agencies handled local ads and tech companies still used traditional media for advertising.  One major problem journalists have with these big tech companies has to do with how they siphon local news to their platforms by aggregating the local news and placing it on their platf
Read more

New media skills needed for modern journalists

-
Image
 Today's brand of journalism has changed dramatically since the public use of the internet but much more so since the advent of social media. As we can see from this chart provided by the Pew Research Center , Americans use of social media has increased greatly in the last 15 years.  Source: Pew Research Center   This number is only expected to go up in the next several years. With that being said journalists need to learn new skills if they want to stay competitive …and employed. New media skills include learning how to read datasets and analytics, photo and video editing software, digital publishing, search engine optimization and online marketing. The training is usually paid for those already working for a media entity. However, for those that consider themselves citizen or independent journalists, training can be somewhat hard and/or expensive. Some companies such as Adobe (which is widely used throughout the media industry and regarded as the standard) have recognized this
Read more