Expectations and Trends in Media and Digital Technology

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 Media and entertainment companies have given the public more options in choosing their entertainment needs. 

Streaming content (movies, television shows, music) has grown from being a niche market to mainstream in a short amount of time. It is not uncommon now for people to consume more streaming content rather than broadcast. While broadcast may be cheaper, the choices are severely limited and if you don't catch it while it airs, you are out of luck. The push for more streaming content has led to an increase in demand even before COVID-19 and quarantine life became a reality. 

Trends to Watch in 2021
  • Augmented/virtual reality to become more widely available due to more digital products geared towards AR/VR headgear.
  • Increased personalization with smart devices.
  • Video streaming will continue to increase.
  • Cyber attacks targeting smart devices such as watches, televisions, routers, etc... will rise as more and more of these devices are being used. Many home smart devices have little to no security setup "right out of the box".   

 
                                                  Source: YouTube.com/Bernard Marr







References

Deloitte. (nd). 2020 Media and Entertainment Industry Outlook. Retrieved from Deloitte.com: https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/media-and-entertainment-industry-outlook-trends.html

 Marr,B. (nd.). The 5 Biggest Technology Trends in 2021 Everyone Must Get Ready For Now. [Video].                YouTube. https://www.youtube.com/watch?v=sPRI8NjDElA





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