The Internet of Things (IoT) has shaped mass media and society in ways that were only imaginable 40 years ago.

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 The Internet of Things has shaped our world in ways we could only imagine a few decades ago.

  • Revenues from the IoT ecosystem are expected to hit $4.3 billion by 2024.
  • So much is connected to the internet that it is difficult to completely go unplugged.
  • Security will always be a concern because as they say nothing online is completely erased. There will always be digital footprints. 

These days finding a household not connected to the internet in some way or form would be somewhat uncommon. While most homes may be equipped with smartphones or wi-fi, a growing number of households are almost totally wired into the internet. Thermostats, household appliances, watches, doorbells, and even your lights can all be controlled online without you having to be present. This is all possible with the technology of the Internet of Things (IoT).


                                                                        Source: The Telecare Blog  

  According to an article from IBM, The IoT is the connection of virtually all devices that have an on/off switch to the internet and to other connected devices (Clark, 2016). The data from these devices are tracked, collected, and used to help businesses with all sorts of data to perform daily tasks, organize, detect patterns, create algorithms, and even predict certain outcomes. The IoT has proven to play a big part in the technological advances in mass media but to remain competitive companies should decide how to move forward in this ever-changing world. It is no longer enough to have a website and a social media presence. Presently the public expects companies to have fully integrated systems and to practically run seamlessly. For instance, the Google Wallet app can be downloaded on your phone to be used to purchase things without having to dig out your debit or credit card. This feature was very convenient at my previous job whenever I needed to use the vending machines. I would just show my phone to the scanner on the machine and it would instantly purchase my item.   







References

Accenture. (2017). Internet of Things. [PDF file]. Accenture. Retrieved from https://www.accenture.com/t20180529t062413z__w__/us-en/_acnmedia/pdf-50/accenture-iot4-pov-updated.pdf

Clark, J. (2016, November 17). What is the Internet of Things (Iot)? IBM. Retrieved from https://www.ibm.com/blogs/internet-of-things/what-is-the-iot/
















  

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