The Opposite of LoFi

  The Internet of Things has shaped our world in ways we could only imagine a few decades ago. Revenues from the IoT ecosystem are expected to hit $4.3 billion by 2024. So much is connected to the internet that it is difficult to completely go unplugged. Security will always be a concern because as they say nothing online is completely erased. There will always be digital footprints.  These days finding a household not connected to the internet in some way or form would be somewhat uncommon. While most homes may be equipped with smartphones or wi-fi, a growing number of households are almost totally wired into the internet. Thermostats, household appliances, watches, doorbells, and even your lights can all be controlled online without you having to be present. This is all possible with the technology of the Internet of Things (IoT).                                                                         Source: The Telecare Blog        According to an article from IBM, The IoT is the c

SQL injections and DNS attacks are the most common cybersecurity threats to media agencies.                                         Source: Youtube.com/trendmicro Technological advances in mass media and communication have shaped and changed society in many ways. One major way is through cybersecurity. Before 1990 there was no such word as cybersecurity but all of that changed when the internet quickly became a part of people’s lives. According to Salem Press Encyclopedia, only 1% of telecommunication networks sent information over the internet in 1993 (Warnes, 2019). Compare that to the 107 trillion emails sent, or the 255 million websites in 2010. It may come as no surprise that the same year seen 262 billion spam emails sent. Cybersecurity is something we are hearing about more often due in part to large companies and organizations being hacked into. One comes to mind that affected close to 148 million U.S. citizens is when Equifax was hacked in 2017. Many asked how can a company li

  Media and entertainment companies have given the public more options in choosing their entertainment needs.   Streaming content (movies, television shows, music) has grown from being a niche market to mainstream in a short amount of time. It is not uncommon now for people to consume more streaming content rather than broadcast. While broadcast may be cheaper, the choices are severely limited and if you don't catch it while it airs, you are out of luck. The push for more streaming content has led to an increase in demand even before COVID-19 and quarantine life became a reality.  Trends to Watch in 2021 Augmented/virtual reality to become more widely available due to more digital products geared towards AR/VR headgear. Increased personalization with smart devices. Video streaming will continue to increase. Cyber attacks targeting smart devices such as watches, televisions, routers, etc... will rise as more and more of these devices are being used. Many home smart devices have litt

 Communication professionals may find writing for digital media having its own set of rules that does not always apply to traditional writing. While the two may have similarities, one cannot be used in place for the other. The usage of bullet points, subheads, and short copy is recommended if you want to engage your audience without making the post too boring. According to sdadata.org there are four primary objectives to writing content online. The four are to inform, educate, entertain and inspire which honestly are not that different in traditional content writing and can also be used when publishing content through a traditional medium. However, other skills such as storytelling, learning search engine optimization and call-to-action requests are specific to digital writing and are considered standard for every post. Source: Visualistan.com For those writers that may not be as skilled in writing digital content, many apps and online services are available to help in improving the

 In this blog post I am exploring how ethics in digital communication is important and why modern communication professionals need to know and understand it.Ethics in the media field is usually defined as a set of principles and practices to follow. H owever it is more than just about being right or wrong. It is about choosing the best outcome for the situation at hand. Digital ethics goes even further and deals with the online communication amongst its users, how the technology is being used and what information is learned.   The Society of Professional Journalists  has a Code of Ethics they recommend for all journalists to follow. While not following them is not against the law, it is certainly frowned upon and will jeopardize your chances of landing employment, it is used so journalists and other media professionals will act responsibly.  Media Ethics Magazine reported that digital manipulation is a growing problem with communication professionals and can have the audience questio

 Today's brand of journalism has changed dramatically since the public use of the internet but much more so since the advent of social media. As we can see from this chart provided by the Pew Research Center , Americans use of social media has increased greatly in the last 15 years.  Source: Pew Research Center   This number is only expected to go up in the next several years. With that being said journalists need to learn new skills if they want to stay competitive …and employed. New media skills include learning how to read datasets and analytics, photo and video editing software, digital publishing, search engine optimization and online marketing. The training is usually paid for those already working for a media entity. However, for those that consider themselves citizen or independent journalists, training can be somewhat hard and/or expensive. Some companies such as Adobe (which is widely used throughout the media industry and regarded as the standard) have recognized this